Content of the:
Face to face or voice-only
Video - The Ultimate Communication
Your skills in front of a microphone and camera will dictate how you present your video.
There is likely to be a lot of practice required before you can present a good image face-to-camera.
I will discuss the Pros and Cons of face-to-camera compared to a simple Voice-over.
If you remember nothing else - The most important point is that you need to be comfortable otherwise it will show in your video - even in your Voice-over.
Let's look at the Pros and Cons:
Pros for Voice-over only recording:
Voice-overs will be easier to film -
you will be less stressed and sound more natural.
Overall, they are quicker to produce
If you are not comfortable in front of a microphone then this IS the way to go.
You will spend less time editing a Voice-over recording
You will need less equipment.
Depending on how you record you may have separate audio sources that need to be mixed in the edit.
Check out the tutorial “recording a Voice-over video”
You can edit out ums and ahs
And add extra content without having to match lips in the video.
It’s hard to edit out ums and ahs in the video editing software, sometimes you’ll need to record the face-to-camera again.
Cons for Voice-over only recording
Your audience is less likely to bond with you, as they don’t see you.
The end result will likely not be as polished as when filming Face to camera
You will be less likely seen as an authority
And that implies there will be less trust from your audience
Pros of face-to-camera recording:
The end result will look better, provided you look natural.
By showing your face you are more likely to create a bond with your audience
Research shows that a face on screen ensures more trust from your audience
You are likely to be associated as an authority on your subject matter
Cons of face-to-camera recoding:
Filming in front of a camera is hard to do, it takes time to perfect - unless you are some sort of superman you’ll look stiff and give the impression of an animal caught in the headlights at night.
You’ll most likely need to use a teleprompter, as your eyes need to engage with the viewer, as you’ll unlikely memorize the script.
But with that said - don’t talk into the camera with a fixed gaze.
It’s’ OK to glance away from time to time as you would if you were in conversation with real person. But you need a reason to look away otherwise it could give the impression of your insincerity to the viewer.
It goes without saying, You DO need to practice - unless you are very familiar with microphones and being in front of a camera.
I can’t emphasize enough that you need to be comfortable when you are presenting - it will show to the viewer.
Review your practice runs - if you are not completely happy, it is better to revert to Voice-over only recording.
Face-to-camera will likely take longer to edit.
If you are not an experienced video editor - this will be a big consideration simply due to the time involved with editing
You will need more equipment
A better camera, a webcam or a Green Screen, teleprompter. There will be more time spent in the edit with mixed audio.
Consider the costs here, but remember a small investment can make a big difference as you will see in the next tutorial which talks about cameras and equipment.
Dress for the Occasion:
On a simple note, you need to consider how to dress to suit your audience.
Dress to suit your audience
Your target audience will judge you by what you wear.
As an aside here, also consider the backgrounds that you use, especially if you’re filming in front of a green screen and adding a background in the edit.
Using a mix of Voice-over and Face-to-camera recording will avoid the boring long shots of just your face on screen - your audience is likely to switch off in no time flat just seeing one long scene.
I suggest that if you’re planning on any Face-to-Camera portions in your videos that you film it all as Face-to-camera and use some of the Voice-over in the edit.
This will avoid using different Microphones in the recording process, as those will be hard to match up in the edit.
Simply speaking, different microphones and recording software sound different.
For technical videos, you will likely use more Voice-over, even computer screen recordings with a webcam mixed in.
Before you make any decisions, I suggest that you look at my blog on "Camera equipment", to see what’s needed when using a camera as opposed to just the Voice-over.
As a Final Tip:
Most importantly, think of how the image you are presenting will encourage your audience to go to your web page.
As I have said before, your web page is your shop, whether it has eCommerce or not, Just as you would want your physical shop to look attractive and inviting, do the same for your web page.
Now you have planned on how you will film your video, let’s look in the next tutorial about what camera you will use, along with other equipment