The Video Editing
  Individual Module

The Editing style depends on the audience

My background is both as a videographer and video editor.


My passion lies in video editing.

And to follow the brief of this channel I will concentrate on Free video editing applications.

Mac owners have the advantage here as iMovie is free to download from Apple’s App Store and is a very easy to learn and mostly very capable editing application.

There are a number of free Windows applications that we will discuss as well.

My background is professional filmmaker and tutor for Final Cut Pro and iMovie - editing in my wedding video business and teaching Final Cut Pro since its release in 1999 and now an independent Final Cut and iMovie mentor and trainer.

Training in this module is done with Final Cut Pro and iMovie. Other editing applications work in a similar way and I can assist you with them as well. 

All modules discuss “Know your audience” at the beginning of the module to ensure each student understands how to find their "Potential audience"


"Questions to ask yourself

These you need to know:

  • Is the potential audience mainly male or female?

  • Do they shop online or prefer to see/touch the product before they buy?

  • What form of media does your target rely on for information?

  • How old are they?

  • Where do they live?

  • How will your images motivate them to buy?


Secondary Questions of interest:

  • What is their education level?

  • What do they do for a living?

  • What income level?

  • What is their marital status?

  • Who makes the buying decisions?

  • Do they have children? How old are their children?

  • Are there common interests?

  • What motivates them to purchase?

  • How often do they purchase a product?

  • How long does it take them to make a buying decision?

  • How far do they travel to make a purchase?

  • What other products do they buy?

  • Are you selling B2B or B2C customers - why not both? “

The Video Editing Module Fees

2 x sessions

2 x hours training, plus 2 x hours review


One-on-One via Zoom


Group Zoom classes

(Minimum 3 persons) *

One-on-one face-to-face

Sydney locations inc travel

4 x hours A$600.00

4 x hours A$400.00

4 x hours A$680.00

Further instruction after the 4 x hour session.

Via Zoom:                                A$120.00 per hour

Sydney locations inc travel     A$160.00 per hour



One-on-One via Zoom

Group Zoom classes

(Minimum 3 persons) *

4 x hours US$400.00

4 x hours UK £300.00

4 x hours US$300.00

6pm EST​

4 x hours UK £220.00

9am GMT

Further instruction after the 4 x hour session.

Via Zoom:                                US$90.00 per hour

                                                UK£70 per hour

* Group Zoom sessions require a minimum of 3 x persons. Dates and times arranged to suit all parties

Video Editing
Editing an Image

When you need to ensure that a TV commercial is exactly the correct length, use the range tool to export the exact length.