"The Script"             
  Individual Module

What you need to include in your script

I will cover the 5 items to include in your script

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• Solve the Problem

• Present your Product/Service as the solution

• Outline Key Points

• Recommendations/Testimonials

• Call to Action

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I will cover WHAT SCRIPT SOFTWARE to use

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I will walk you through the scriptwriting process using your details on your computer.

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To take this course, it is a Precondition that the "Know your Audience" Package has been completed.

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All modules discuss “Know your audience” at the beginning of the module to ensure each student understands how to find their "Potential audience"

"Questions to ask yourself

These you need to know:

• Is the potential audience mainly male or female?

• Do they shop online or prefer to see/touch the product before they buy?

• What form of media does your target rely on for information?

• How old are they?

• Where do they live?

• How will your images motivate them to buy?

Secondary Questions of interest:

• What is their education level?

• What do they do for a living?

• What income level?

• What is their marital status?

• Who makes the buying decisions?

• Do they have children? How old are their children?

• Are there common interests?

• What motivates them to purchase?

• How often do they purchase a product?

• How long does it take them to make a buying decision?

• How far do they travel to make a purchase?

• What other products do they buy?

• Are you selling B2B or B2C customers - why not both? “