Updated: Aug 25
Both Face-to-camera and Voice-over only promotional videos will benefit from good Video and Photo “B” Roll.
You could spend the time filming your own “B”Roll or you could save time and add Videos and Photos that have been recorded by others.
There are many sites on the web selling Stock Photos and Videos. You will likely pay a royalty to be able to use these.
However many have options that are free of royalty payments. There are sites that offer all their images royalty free and some that allow commercial use, but ask for an attribution on your video.
When you have selected a photo or video to download, I suggest you check whether it will require attribution in your video and make sure you copy the text that they ask for.
The following sites offer both Video and Photos to download.
Royalty free and attribution sites.
Some of the sites in the Royalty free list have some paid images amongst the free offers -
I use PixaBay extensively so I will show you the download process and where the images appear on your computer.
You can choose between Photos, illustrations, Videos and even Music.
Type the category of image that you are looking for
I have typed "Keyboard hands" - I've selected "Computer desk Typing"
Just click on the image - you will see this next screen
This will give you options in sizes.
Make your choice, the bigger the size the more space it will use on your HDD.
Click on "Download"
You will see in the image above that the licence is for "Free commercial use, No attribution required"
It is a nice to credit the video author but not required.
that some images from other sites will require a credit.
The image will download to your ‘Downloads’ folder.
Drag it to you video editing application and add to the timeline.
As a Final Tip:
The purpose of your promotional video is to encourage your audience to go to your web page.
As I have said before, your web page is your shop, whether it has eCommerce or not, Just as you would want your physical shop to look attractive and inviting, do the same for your web page.
The next tutorial looks recording a Voice-over without the need for a camera of any sort.