Updated: Aug 25, 2021
You need to have a clear understanding of your potential social media audience so you can plan and film your videos with those people in mind
I’m sure you already know that your target audience is not “everyone” - unless you’re Google.
You need to define and to identify your niche so you can make the most of it.
You need to avoid being drowned out by the vast amount of information being blasted over the internet.
Obviously it is better to blast at people that are interested in your subject than to waste the effort blasting people who are not even likely to be curious about your product or service.