Giving you the Inspiration to make your own Promotional Videos 

Your nonprofit organization is a brand, therefore you need to raise awareness just like any other business or company. Marketing raises awareness of your brand, and brand awareness spreads the word about your organization and your overall cause

Soup Kitchen

Our Story is to help you tell your Story

Creating a nonprofit marketing plan might not be too different than a for-profit marketing plan, but it needs to create awareness and engagement without exhausting you or your team  - requires approaching your marketing systematically.

Showing images of your operation is imperative - this is where your promotional videos are important.

Nonprofit marketing is the use of marketing strategies and tactics to raise awareness, solicit funds and encourage support for a nonprofit organization and its cause.

The first step is to define goals for your nonprofit’s marketing plan. 

Defining your audience helps guide every aspect of your marketing campaigns, from the channels you choose to the language, design and tone of messaging you use.

  1. Create a clear, powerful tagline that you want others to associate with your organization. This short phrase or sentence sums up your purpose and passion; it will help potential clients know what you do and potential donors know what and who they would be supporting.

  2. Establish clear protocols for your leadership regarding design, personality, and attitude. If the whole leadership team and all employees practice a high, positive standard for the way they represent the company, the public will feel that they can trust and respect your organization. Being consistent in the way your team represents the company is important because it shows professionalism and confidence. Strive for excellence in every aspect of your work!

  3. Consider a new brand identity. Perhaps your brand needs fresh designs for your image and logo. For supporters and others who work with you via the Internet, your online representation is an important opportunity to show that you’re modern and open to improvement and progress.

  4. Share your organization’s results and objectives. Regardless of whether you’re a small or large nonprofit, people like to see honest results and strong purpose. It’s helpful to the public when you show who receives your services and who is involved with your activities and projects. People appreciate your organization more when you provide a database of information about how your organization has impacted the community it serves.

  5. Share a list of your organization’s strengths. When others see how confident you are in your services, they will be more willing to work with you and support you. Making a list not only gives others a good idea of how much you do, but it can also help you reflect on the influence you have in your community, leading to new ideas, improvement, and strategies.

  6. Make storytelling an essential part of your marketing. As a nonprofit, you exist for the good of those in need. This is partially why storytelling is important; it gives voices to those you support. Telling the stories of those you work with can also draw supporters. It helps them see how important this cause is and how they can help, and it allows you to reflect on real-life examples of your organization’s presence in the community.

  7. Set up a stable marketing plan. Develop a roadmap and sustainable goals, so you can be confident in the work you do in the coming years. Once you’re well-established as a nonprofit, you can focus even more heavily on your cause. It’s important to know where you want the organization to be in a given number of years and how you want to be helping others down the line.

Media & Technology

  1. Create a website for your organization, and update it often. Your website is often your first impression on donors, volunteers, employees, supporters, and clients. It’s an important source of information on your cause and purpose, as well as other particulars, such as statistics and stories.

  2. Stay up-to-date with social media. Know what’s popular and important to people. Utilize YouTube; almost half of all internet users use it, and the site gets a billion unique visitors each month! Consider making Pinterest, Twitter, Facebook, Snapchat, and Instagram accounts to cover the major social media platforms; be involved in those communities.

  3. Create a blog. Start and maintain a blog for your organization. Blogging is an effective way to share current happenings within or extending from your nonprofit, providing information for those who want to learn more about your organization before becoming involved or those who simply want to keep up with your activities. You can write on a range of topics, including tips for other nonprofits, current news, or simply share phenomenal experiences your organization has had with others. Sharing tips on a blog can demonstrate expertise, and providing free information will expand your positive impact.

  4. Connect your blog, website, and social media into a network. Use backlinks and directories, so that people can easily view extra information or explore suggested ideas. Connecting your network to the larger conversation opens new opportunities for your website visitors. Making your website and online presence intuitive and navigable gives your visitors a good experience, which makes them more likely to visit frequently or share it with others.

  5. Showcase your social presence. On your website, provide significant numbers or statistics to first provide evidence of your influence, and then display other important goals your organization has reached. This can also include client testimonials. Provide links to all your social media accounts on your homepage, so visitors can easily connect in various ways.

  6. Make your copy stand out. On your website, in letters and emails, and even on merchandise, a clever or witty phrase can be extremely appealing. See what kind of engagement results from sharing impressive statistics about your organization. If you have a long sentence or idea that you want to share, reword it to be concise and clear, so that people can grasp it easily. Adding graphics to your copy will increase the visual appeal.

  7. Use multi-channel marketing.  After designing a message and schedule, organize a system of following up with and reaching people through the website, social media, email, phone, and mail. People are so busy nowadays that one method of communication is often not enough to get their attention. One email may be overlooked, so a phone call can be a helpful follow-up. With whichever media you decide to use, keep your message consistent throughout all the steps in order to remain clear in your purpose.

  8. Go an extra step when you send messages. Offer calls to action in the messages you send. Simply stating your goals may not be enough to move people to interact with your organization’s cause, so asking them to respond in a specific way can bring about more results and progress.

  9. Use video to appeal to emotion. If your budget allows, creating videos and using images to appeal to emotions can be great for persuasion. Even short videos or just one superb image can be extremely powerful. A video can be easily viewed, conveying meaningful information quickly, and people appreciate artful use of media.

  • YouTube
  • Facebook
  • Twitter
  • Linkedin