"Know your Audience"
 Individual Module

“It’s not the will to win that matters — everyone has that. It’s the will to prepare to win that matters.” — Bear Bryant

You need to know who you are talking to so you can focus the message.


What are you trying to accomplish with the video


1/ sales

2/ increase traffic to another source

3/ reach a larger audience

4/ increase brand exposure

5/ create a personality and brand image around your company

The knowledge of where the video will be published will dictate the format of the video.


For instance will it be recorded vertical or landscape?

Your vidoes are part of your overall marketing.

 

Between creative demands, budget limits, and channel decisions, you have a lot to juggle when developing your marketing strategy.

The biggest determinant of effective videos is your audience.

If you’re not properly targeting your potential buyer, your promotions and advertisements will likely fall on deaf ears.

 

You might as well not be doing it.

You already have a Facebook page all optimized and that’s a great place to start. However, you can get significantly more exposure if you also have an Instagram and Pinterest account. Instagram and Pinterest are the most popular interior design marketing platforms, don’t ignore these.

However, don’t be limited to just these platforms. The more platforms you’re on, the more potential exposures you’ll get. But be careful that each platform is unique and requires your time and commitment to get a following. What works for one platform will rarely work for another.

Each platform has its own tone.

And be mindful of the content you post. Each platform has its own audience and its own tone that you need to adapt to. Your playful and nonchalant tone on Facebook won’t do so well on Linkedin. And your witty sense of humor on Twitter won’t translate very well onto an Instagram post.

The Know your Audience Module Fees

2 x sessions

2 x hours training, 1 x hour review

Australia

One-on-One via Zoom

 

Group Zoom classes

(Minimum 3 persons) *

One-on-one face-to-face

Sydney locations inc travel

3 x hours A$500.00

3 x hours A$400.00

3 x hours A$580.00

Further instruction after the 3 x hour session.

Via Zoom:                                A$150.00 per hour

Sydney locations inc travel     A$180.00 per hour

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International

One-on-One via Zoom

Group Zoom classes

(Minimum 3 persons)* 

3 x hours US$370.00

3 x hours UK £270.00

3 x hours US$280.00

6pm EST​

3 x hours UK £200.00

9am GMT

Further instruction after the 3 x hour session.

Via Zoom:                                US$90.00 per hour

                                                UK£70 per hour

* Group Zoom sessions require a minimum of 3 x persons. Dates and times arranged to suit all parties

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