Giving you the Inspiration to make your own Promotional Videos
As a graphic designer you should view yourself as a partner in helping your clients brand themselves, visually communicate their brand, and market their businesses. Video is an important part of that mix. You can promote your brand to your clients by showing them how you promote yourself with video.
Your Story will help your clients tell their Story
Define your niche
What is your niche in the graphic design industry? Do you do logos and corporate ID packages? Do you prefer web-based work? Do you like illustration work? Focusing on a niche is important, especially with so much competition.
Describe your benefits
How do you benefit your customers? How are you different from your competitors? What do you do better than your competition?
Know your customers
Create a perfect customer profile from your best clients. What are their values, likes, and dislikes? Study them, understand their problems and desires, then develop solutions that will help them achieve their goals.
State your mission
Who do you serve, and why? What is your philosophy? Where does your company stand today, and where do you want it to be in two years, five years, and 10 years? Your mission should encompass who you are and where you're going.
Sum it all up
Your brand is an expression of all these things. Use the answers to these questions to develop a tagline that sums up your design business and makes a powerful statement that attracts clients.
Branding through design
You’re a graphic designer, so you already know design is critical to branding. Your logo, brand colors, fonts, style guide, and other assets are visual symbols of your brand, and should be recognizable at a glance.