Business to Consumer

Giving you the Inspiration to make your own Promotional Videos 

Marketing to businesses is very different than marketing to individual consumers. That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience.

Differences between B2C and B2B

Goal

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Purchase Motivation

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Drivers

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Purchase Process

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People Involved in Purchase

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Purchase Purpose

B2C Criteria

Customers are seeking deals and entertainment (which means marketing needs to be more fun).

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Customers are more likely to be driven by emotion.

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Customers don’t always need to be educated to make a purchase decision.

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Customers like to make purchases directly and likely on line

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Customers rarely need to confer with others before making a purchase decision.

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Customers are less likely to be looking for long-term solutions or long-term relationships.

B2B Criteria

The client is focused on ROI, efficiency, and expertise.

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Clients are driven by logic and financial incentive.

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Clients want to be educated (which is where B2B content marketing comes in).

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Clients like (if not prefer) to work with account managers and salespeople. Less likely online purchase.

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Clients often have to confer with decision makers and other members of their chain of command before making a purchase decision.

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Clients make purchases for long-term solutions, resulting in a longer sales cycle, longer contracts, and longer relationships with companies.